Landing Pages.. they’re supposed to be simple right? We build them, we launch them, we (hopefully!) get an uplift in sales as a result and then we pull them down at some point. Easy?
The reality is that although the design process is typically straight forward, it’s the management and measurement part that gets messy. What happens in most cases today is that a separate design team or agency builds the pages, throws the pages up onto a hosting service, and any changes are pushed back and forth via email forcing the design / developer team to pop open the code for each change.